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Social Business Goals
Posted by Matt Rajkowski on June 9, 2011, 11:30 AM EDT
Increase Productivity
Workers can find the information and people they need faster with social tools. Social tools also make internal information and business processes more visible, findable, and shareable, and makes it possible to see who knows what.
Find ways to compare your productivity levels to see if there is an increase.
Employee Engagement
Social Business Software helps your users collaborate and discuss online. Your workers will spend less time in e-mail and more time in collaborative interaction.
This goal can be measured by reviewing email volume and by periodically conducting employee satisfaction surveys and gaining feedback from the users of the system.
Innovation
Innovation can come from anyone and everyone.
Idea Management includes an idea submission area which can be used to discuss and track successful ideas. Use innovation wikis to collaborate further.
Improve Customer Experience
Productivity gains can also lead to an improved customer experience. Employees have greater access to answers and tools to track issues across departments. Compare your customer retention and satisfaction levels.
Social Engagement
Employees can build connections in an organization, busting through silos. Find out who the experts are in your organization.
Sales & Turnover
There are now consistently reported benefits of social for most organizations.
Use Social Business Software as a competitive advantage. After using Social Business Software, compare sales figures and sales generated per employee.
References:
- ConcourseCloud - Social Business Software in the Cloud
- the parallax view – Social Business Scorecard IV, or ROI made easy
- Dion Hinchcliffe – Assessing the business benefits of social business
