Recession and Social Media

Posted by Phil Kessler on March 18, 2009, 9:00 AM EDT

According to Forrester, the leading Internet marketing research company, in their latest report on the social media scene, over half (53%) of the 145 interactive marketing professionals surveyed plan to increase their social media budgets.

Why is this?  Social business marketing provides a unique opportunity for businesses to use the Internet to interact with potential and exsiting customers in a much more personal way.  A business can inexpensively create a community of people that want to share ideas, review businesses and products, collaborate on new ideas and tell others a little about themselves. 

Concourse Connect give a business the tools to develop a community around a theme - the business.  And themes create users who are passionate about it and share it with others.  And that's why the recession isn't holding back saavy marketers who recognize the power of passionate communities.