Marketing Module
What is the Marketing module?
The Marketing Module is the customer communications center of the tool. Here you can manage complex email, fax, or mail communications with your customers. Communications allows you to create and choose Groups, Messages, and Schedules to define communications scenarios from simple to the very complex. Groups can range from a single contact, account or lead chosen from a list to the result of a complex query of the Account/Contact/Lead database. Messages can be anything from a single-line email to a rich, multimedia product catalog to an interactive survey.
How can this help me?
Constructing campaigns to target your customer base can build your brand image and convert leads through the sales funnel resulting in revenue generating accounts.
Why is this important?
Connecting with your customer base increases the probability of initial and repeat custmers. Sending regular campaigns also keeps you on the customers radar.